Day 11 — Don't Just Ask Customers What They Want. Recommend What They Need.

 

Day 11 — Don't Just Ask Customers What They Want. Recommend What They Need.

A powerful BA should not always wait for the customer to propose the solution.
Customer:

“We want a dashboard showing failed EDI transactions.”

BA investigation:

Failure volume → 8,000/month
Manual investigation → 20 minutes/transaction
Common failures → mapping + validation + partner configuration

Potential solution:

Automated EDI validation + error classification + partner-specific rules + operational dashboard

Now the BA isn't simply delivering the customer's requested dashboard.

The BA is addressing the underlying business problem.

This is where:

Domain Knowledge + Business Analysis + AI

becomes powerful.

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